Theresa May has criticised the National Trust after the word “Easter” was dropped from its annual egg hunt, calling the decision “absolutely ridiculous”.

Speaking during a trade visit to Saudi Arabia, May, an Anglican, said Easter was “very important” to her.

“I’m not just a vicar’s daughter – I’m a member of the National Trust as well. I think the stance they’ve taken is absolutely ridiculous and I don’t know what they’re thinking about,” she told ITV News.

The National Trust said it was “in no way downplaying the significance of Easter” and that Cadbury was responsible for the branding of its campaign.

A spokesman for Cadbury said: “Each year, our Easter campaigns have a different name and this year our seasonal campaign is called the ‘Cad­bury Great British Egg Hunt’.”

He said the word “Easter” was included in their promotional materials. “We invite people from all faiths and none to enjoy our seasonal treats, which can be found around Easter time.”

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