People dismayed by Hillary Clinton’s loss in 2016 got what they wanted last week when Beyoncé took the stage at the Coachella music festival in California: a rich woman flanked by men in uniform and exploding rockets, singing the praises of “leaning in”, diversity and sexual freedom. As an image of imperial neoliberalism – that borderless, business-friendly ideology shared by centre left and right – it was unequalled.
“My persuasion can build a nation,” she sang, “Endless power!” Accompaniment by what looked like a historically black college marching band was meant to show Beyoncé’s radicalism, but even a member of the Republican Study Committee could get down to lyrics such as “I dream it, I work hard, I grind ’til I own it.” Then there was the recording of the novelist Chimamanda Ngozi Adichie lamenting the fact that girls are taught to aspire to marriage, rather than compete for jobs – feminism as the handmaid of capital.
Critics hailed Beyoncé’s headline appearance at Coachella – the first by a black woman – as historic. The New York Times said; “There’s not likely to be a more meaningful, absorbing, forceful and radical performance by an American musician this year, or any year soon,” and suggested that Beyoncé should be given the Presidential Medal of Freedom. The Atlantic compared the concert to a Nazi rally as filmed by Leni Riefenstahl – but still cheered the spectacle, because Beyoncé “channels the dynamism of mass movement to make statements that are, relentlessly, democratising”.
I’m not sure “relentlessly democratising” is the description I’d choose for someone known as Queen Bey. But it is easy to see why people revere her royal highness. Is there a more wonderfully sad pop song in the last 10 years than XO? A more delightful description of marriage than Countdown? Compared to the pale, mewling dauphins of twee, Bey is a queen indeed.
Still, it is illuminating to compare her performance to the music festivals of yore. Woodstock opened with Richie Havens’s improvised performance of Freedom and closed with Jimi Hendrix’s noodling national anthem. Both expressed a sense that liberation was found in individual challenges to authority. Now that the counterculture has gone mainstream, liberation is achieved by conforming to the commands of the new authorities. Cops march in the gay pride parade and suits issue HR directives on diversity.
Beyonce’s brand of lockstep sexiness is the artistic expression of conformist liberation. Rather than an individual improvising on stage, she is the leader of phalanxes in freakum dress uniform, backed by a marching band. It is amazing how many of her lyrics take the form of commands – “Bow down bitches, bow bow down bitches” or “OK ladies, now let’s get in formation.” Freedom is now enforced.
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